Tom Brady was playing in a celebrity golf match live on TV.
So, Frank’s RedHot put his NFL arch-nemesis on Twitter for the first time, to troll Tom all match long. The tweets wound up on the TV broadcast, a parody of Eli & Tom’s new Twitter rivalry was produced for the 2020 ESPY Awards and Twitter made the stunt a best-in-class case study.
“Frank’s RedHot is the one who actually brought me to Twitter.”
-Eli Manning















Made with: Lillian O’Connor, Brian Mekjian, Ryan Mccarthy