There’s never been a more beautiful time in the NBA than right now, so we brought basketball heaven to life to celebrate it. “It’s a beautiful time for basketball” delivered ESPN their highest playoff TV ratings since Michael Jordan.
We used the UNREAL gaming engine to create the expansive basketball heaven universe.
Made with: Lillian O’Connor, Molly Jamison, NJ Placentra, Andrew Kong
Assists from: Steve Gonzalez, Zac Milner, Cody Pate
